The Corporate Startup
How established companies can create successful innovation ecosystems
Winner of the 2019 Golden Axiom Business Book Award
and the 2018 Management Book Of The Year Award.
A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business
– Alexander Osterwalder, co-author of Business Model Generation
The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities.
The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.
Winner of the Management Book Of The Year Award for Innovation and Entrepreneurship.
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A lot of commentary around innovation and disruption takes it as a given that startups own the future. Compared to corporate giants, startups are nimble
“Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology — applying Lean Startup principles and more — for building a culture of innovation.”
— Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA.
“In this wonderful book, we have found frameworks and methods that are extremely relevant and helpful in our efforts to structure our open innovation. We are beginning to use Corporate Startup tools and methods to better qualify investment decisions, as well as secure continued board-level understanding and buy-in to the strategy.”
— Ole Madsen, Senior Vice President at Spar Nord Bank.
“In a world full of innovation hype and clichés, The Corporate Startup manages to provide useful answers and solutions to a complex question — how can corporations innovate faster and better? The book delivers a clear roadmap for creating a strategy, governance structures and implementing an innovation practice. This makes it an absolute must-read for all corporate strategists and innovators and has become “the way we think and talk” about corporate innovation in Copenhagen Fintech”
— Thomas Krogh Jensen, CEO at Copenhagen Fintech.
“Nothing’s harder than creating innovation, and the most valuable creations are exactly those which shrivel under typical corporate management. The authors’ approach is to focus on creating an ecosystem that allows innovation to flourish on its own; addressing health of the soil rather than micro-managing the plants. If you want to avoid some of the common traps and give your internal entrepreneurship the best shot, this book will help.”
— Rob Fitzpatrick, Author of The Mom Test.
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About the authors
Esther Gons is the founder and CEO of GroundControl. GroundControl is innovation software to create, manage and measure your innovation ecosystem. The platform focuses heavily on innovation accounting and helps corporate startup teams with the development of new business models. GroundControl works with clients such as Schiphol Group, DHL and ABN Amro.
Esther is author of The Corporate Startup and The NEXT Canvas and is an international speaker on topics of corporate innovation, innovation accounting, entrepreneurship, and startups. She has been an entrepreneur for over 20 years and mentored over several hundred startups so far, e.g. as investor at NEXT Startup Ventures, lead mentor in the Rockstart Accelerator programmes, and Lean Startup Machine weekends.