The Corporate Startup Online Course

From the authors of The Corporate Startup comes an actionable video course with interactive elements designed to advance your innovation management skills. The online training course:

  • offers a well rounded view of corporate innovation management
  • is highly applicable as it is based on practical experience
  • is designed to be self-paced
  • takes less than 6 hours to complete

Our mission is to improve the innovation practice through education at a fair price.

What you'll learn

This is a hands-on self-thought and self-paced program where you are going to learn everything from how to create an Innovation Thesis to how to run a successful innovation experiment. On average this course take less than 6 hours to complete.

Innovation Thesis

Learn about the importance of an Innovation Thesis and how to create one using our worksheets.

Business Model Portfolio

Learn about the importance of a business model portfolio, the difference between business model portfolio and product portfolio, and different frameworks for mapping your company portfolio.

Innovation Framework

Learn about the importance of a framework and how to create one for your company. 

Innovation Accounting

Learn about the principles of an innovation accounting system and the importance for your ecosystem. 

Getting Management Buy-in

Learn how to map a project’s stakeholders and the importance of doing that in the context of innovation management. 

Testing idea

Learn how to prioritize assumptions and how to run successful innovation experiments. 


Vincent Ducet
Vincent DucetHead of Competency Center, Customer-Centricity & Lean Enterprise
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What I like in this training is the good ration between reading, listening/watching (videos) and testing (quiz).
Rachel de Oliviera
Rachel de OlivieraInnovation Manager
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The great part about this course is all the additional reading materials. They offer a well rounded off picture of each topic
Ha Nguyen
Ha NguyenHR Lead
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Having such a complex topic compressed in an interactive online course was ideal for our training needs.
Benjamin Kochanowski
Benjamin KochanowskiProdcut Manager
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The course was instrumental in getting hands on experience on the tools presented in my favorite innovation management book, The Corporate Startup.

Don’t take any risks with your innovation education when you want to learn and advance your career.  The Corporate Startup online course’s content is current, highly applicable and relevant for your context. We’ve been working on professionalizing the practice of innovation management ever since 2013. Our learnings were highly appreciated in our 2017 award winning book The Corporate Startup. Now you can have access to the same learnings and even more on top by taking our online training course.

Who is it for?

Individual entrepreneurs looking to upskill themselves on corporate innovation using ‘The Corporate Startup’.

Innovation Teams ready to take the next step to professionalise their innovation activities.

Innovation Managers that are managing innovation projects within their companies and want to start building an Innovation Ecosystem.

And finally lean startup enthusiasts that are keen to learn how these methods can be applied in large corporates. 

This course includes

  • Immediate access to all the content
  • An e-book of The Corporate Startup
  • Digital and printable worksheets and templates
  • Quizes to test your new skills
  • A reading list with extra resources in every lesson
  • (Optional) Actionable and personal coaching for you or your team on your current challenges
  • A private community to interact with other innovators
  • All lessons include professional and easy-to-digest videos
  • Certificate of completion you can add to your LinkedIN profile

Video previews

Your teachers

Coming from an entrepreneurial background – having been involved with Hi-Tech & Internet start-ups across the world and being a entrepreneurship community leader in Europe – Dan Toma has a clear understanding of the challenges involved in building sustainable businesses from the ground up. In the years following his graduation from a top MBA program, he started focusing more on enterprise innovation management, specifically on how disruptive new ventures can be build in a corporate setting.

Esther Gons is Managing Partner at NEXT Amsterdam, helping corporates find new profitable business models while improving their core business at the same time. Esther is also author of Innovation Accounting and The NEXT Canvas. She has mentored hundreds of startups and still acts as an advisor for many of them. As an investor, she helps startups from a good idea to finding a working business model.

Learn how your teams can innovate like startups

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