Thesis-based Investment or Theme-based Investment

One of the worst mistakes companies make when pursuing innovation-led growth is to sink their money into various investments without knowing why, beyond just ‘it’s a cool technology that can disrupt us’ or ‘it’s the board’s pet project’. Yes, this sounds like the world’s most obvious mistake to avoid, but in our experience, we’ve seen […]
Why Now? Why Us? A Radically Rational Guide for a Winning Business Strategy

Deciding on which strategic option to pursuit comes from understanding if the timing is right to act and if your comapny is in the best position to succeed in with that strategic option.